Elizabeth Arden Red Door Spa has appointed Chad Waetzig as its new Chief Marketing Officer. In this role, Waetzig will lead Red Door growth initiatives through brand repositioning, new business opportunities and brand partnerships to address a changing competitive landscape.

Waetzig brings more than 25 years of experience in the beauty, entertainment and hospitality industries. Most recently, Waetzig served in an executive advisory role for Blink Fitness, a subsidiary of Equinox, where he led the development of a new brand communications platform, including integrated advertising campaigns to drive new lead generation. Prior, he served in leadership marketing and branding roles for The Walt Disney Company, Starwood Hotels and Resorts, and Marriott International, after beginning his career at Procter & Gamble in its Beauty Care Division, developing brand strategies and new product launches for Cover Girl and Max Factor cosmetics.

Todd Walter, CEO of Red Door Spa Holdings commented, “We are excited to have Chad join Red Door Spa, as his achievements reflect his ability to build, revitalize, and transform brands through strategy and integrated marketing campaigns in highly competitive markets. We’re eager for him to spearhead and refocus the growth of the Red Door Spa brand, and maintain its leadership within the spa industry.”

Photo on Left: Chad Waetzig, Linked In